PrimaryPlusThis Privacy Policy explains how PrimaryPlus LLC ("PrimaryPlus," "we," "us," or "our") collects, uses, and discloses information through our website at myprimaryplus.com and myprimaryplus.org (the "Site"). By accessing or using the Site, you acknowledge that you have read and understood this Policy.
1. Scope of This Policy
This Policy applies only to information collected through the Site and through business communications you initiate with us. It does not apply to protected health information that we process on behalf of our clients in our role as a business associate, which is governed instead by the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations ("HIPAA") and by the business associate agreements we execute with our clients.
2. Protected Health Information
3. Information We Collect
Information you provide. When you complete a contact or inquiry form, request an audit, or otherwise communicate with us, we collect the information you choose to provide, which may include your name, practice or organization name, email address, telephone number, the service you are interested in, and the contents of your message.
Information collected automatically. When you visit the Site, we and our service providers may automatically collect technical information, including your IP address, browser type, device type, operating system, referring and exit pages, pages viewed, and the dates and times of your visits. This information is collected through cookies, server logs, and similar technologies.
4. How We Use Information
We may use the information we collect for any lawful business purpose, including to:
- respond to your inquiries and provide the information or services you request;
- evaluate, establish, and manage a prospective or existing business relationship;
- operate, maintain, secure, analyze, and improve the Site and our services;
- send administrative messages and, where permitted, marketing communications about our services;
- detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity; and
- comply with our legal, regulatory, and contractual obligations and enforce our agreements.
5. Cookies & Analytics
We use cookies and similar technologies to operate the Site, remember your preferences, and understand how the Site is used. We may use third-party analytics providers, who may set their own cookies and process usage data on our behalf. You can usually disable cookies through your browser settings, but doing so may affect the functionality of the Site. Our form submissions may be processed and stored by our hosting and form-handling providers.
6. How We Share Information
We do not sell your personal information for money. We may share information in the following circumstances:
- Service providers. With vendors, hosting providers, analytics providers, and other contractors who process information on our behalf and are bound to use it only for the purposes we specify.
- Legal and protective purposes. When we believe disclosure is necessary or appropriate to comply with applicable law, regulation, legal process, or governmental request; to enforce our agreements; or to protect the rights, property, or safety of PrimaryPlus, our clients, our users, or others.
- Business transfers. In connection with, or during negotiations of, any merger, financing, acquisition, reorganization, sale of assets, or bankruptcy, in which case information may be transferred as a business asset.
- With your direction or consent. When you ask us to share information or otherwise consent to its disclosure.
7. Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this Policy, to maintain our business records, and to comply with our legal, tax, and regulatory obligations, after which we take reasonable steps to delete or de-identify it. We may retain de-identified or aggregated information indefinitely.
8. Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure. We do not warrant or guarantee the security of any information you transmit to us, and you provide such information at your own risk.
9. Your Choices & Rights
You may opt out of marketing communications at any time by following the unsubscribe instructions in those messages or by contacting us. Depending on your state of residence, you may have rights under applicable privacy laws, which may include the right to request access to, correction of, or deletion of certain personal information, and the right to opt out of certain processing. We honor these rights to the extent they apply to us under applicable law. To exercise any applicable right, contact us using the details below; we may verify your identity before responding and may decline requests as permitted by law.
10. Children's Privacy
The Site is intended for businesses and professionals and is not directed to individuals under the age of eighteen. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
11. Third-Party Links
The Site may contain links to third-party websites and services, including social media platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their policies before providing them with information.
12. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the effective date above. Changes are effective when posted. Your continued use of the Site after we post changes constitutes your acceptance of the revised Policy. We are not obligated to provide individual notice of changes.
13. Contact Us
Questions about this Policy may be directed to PrimaryPlus LLC at info@myprimaryplus.org or 773.232.7268.